Kevin Boyle

Every now and then I have the rare privilege of speaking with someone who mirrors my values on being authentic and being genuine in their desire to help others.

Bob Burg is such a man.

This man practices what he preaches, which is relationship selling. In fact one of the principles he espouses, “All things being equal, people will do business with and refer business to those people they know, like and trust,” can also be found in my book under The First Key to Asking For and Making the Sale, “You must earn the trust of your customer”.

I would like to take this opportunity to share with you a book that Bob co-authored with John David Mann, it’s called “The Go-Giver: A Little Story About a Powerful Business Idea.” “The Go-Giver” is a business parable that presents its message in the form of a story where the authors explore what is the real value behind creating wealth and success in your business.

The book is a parable, and if you take the message to heart (like I did) it will give you and your business soul! Rather than seeking what others can do for you, seeking what we can do and how we can be of service to others. A seemingly easy concept to grasp yet for some difficult to master and to put in actual practice.

Ultimately, for me the book is a practical guide of how to make the “Laws of Attraction” work for you.

Here are the Five Laws of Stratospheric Success (as presented by the authors):

1) The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
2) The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
3) The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first.
4) The Law of Authenticity: The most valuable gift you have to offer is yourself.
5) The Law of Receptivity: The key to effective giving is to stay open to receiving.

Simply put if you are looking to reaffirm what is really important in your life and learn some practical lessons along the way, then “The Go-Giver” is a must read!

To find out more about Bob Burg, his work, and his books visit him here…

** Please note, Bob is the real deal. (He does practice what he preaches).