Kevin Boyle

Today we are continuing our series on the 5 elements that will help you sell yourself more effectively.

The 3rd element in selling yourself more effectively is confidence….

Once of the biggest problems I find with most people who are struggling in sales is they “do what is easy and what is comfortable to do – instead of what leads them to success in their business. Which is cold calling and prospecting – don’t let anyone kid you – building a business and increasing sales is work. And it does require you to step outside of your comfort zone and do things you might not necessarily want to do.

Here’s my advice to you.

Never stop knocking on doors, there are some people who say that sales is not a numbers game – I say bullocks – Sales is a numbers game – you never know what lies beyond the next door, what new opportunity awaits you, that one person who may change your life forever!

When I was a realtor, I put EVERYTHING on the line. Upon my graduation I had no money, in fact I had to borrow $2,000 from a friend to pay that last little bit of money to get my real estate license. So here I was, I just got my license, I owed a friend $2,000 and I had no money. In fact my rent was due in three weeks and I didn’t know if I was going to have the money. I remember driving around with half a tank of gas and $20 in my pocket.

 

And I’ll admit it, I was full of fear. I felt all alone and I was deeply afraid that I would fail.

I could have gone and got another sales job, at a mall selling cel phones. I could have gone to a Best Buy or some other retailer and got a job as a salesman. It’s what I do, and it’s what I am very good at.

 

But I didn’t.

 

I went out and door knocked every single day for 6 to 8 hours. I was SCARED SILLY. Every time I knocked on a door I waited partly in anticipation and partly in apprehension wondering who would answer, would they like me? would they slam the door on me? would they tell me to buzz off?

 

The truth is some people did tell me to buzz off, but much to my surprise most didn’t, in fact I would say about 90% of the people who met me at the door were quite civil and some were downright friendly and actually invited me inside for a coffee.

 

And I was still apprehensive about knocking on doors! That’s how powerful your mind is, your ego (that try’s to protect you from your dragons) – your Fear. Your mind (ego) wants to protect you from your NEGATIVE thoughts, it wants to keep you in your comfort zone.

 

YOU MUST ACT!

 

Even when everything in your body, your mind, and your very core says not to.

 

Why?

 

2 weeks after I started knocking on doors a lady answered the door. I introduced myself and she said, “Oh we are thinking about selling in the next couple of weeks. Why don’t you talk to my husband?” I rang him that night, got an appointment the next night and sold the house the next day.

 

And yes, my rent got paid that month!

 

A week after that I got another listing!

 

Now guess where I got my confidence to do it again the next month and the next month (and for the next 3 years) after that?

 

From success comes confidence.

 

But here’s the kicker… You can’t succeed if you don’t act!!

Kevin Boyle
Author / Public Speaker / Sales Trainer and Coach
“The Secrets to Sales Mastery”

ps – Did you enjoy this post? Do you have any tricks or tips on how you overcome fear so you can propel yourself forward and get those uncomfortable things done during the day? Please feel free to add your comments!

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