Getting Past The Gatekeeper

 Filed under: Getting Your Foot in the Door — Kevin Boyle @ Feb 13th, 2009

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Getting past the gatekeeper can be a very frustrating experience, and if you are to follow conventional wisdom – most guides, guru’s or trainers would tell you to simply “make friends” with the gatekeeper.

And I wholeheartedly agree with the advice.

But if what if that doesn’t work?

Do you have a Plan B?

Well, here’s a little trick you can try…

Send an email to your prospect.

Dear William,

My name is Kevin Boyle, sales coach/trainer and the author of an extremely powerful book on Sales Mastery called, “The Secrets to Sales Mastery”. I work with sales managers such as yourself, who see sales training as an investment in the productivity of their people and the profitability of their business.

I was hoping you could help me.

You see, your receptionist Ann is doing an incredible job. In fact, too good of a job! I find Ann to be very professional, efficient and courteous and that’s the problem. I can’t get through to speak to you.

William, would you be so kind as to ask her to allow me to speak to you the next time I call?

The reason I ask is because my experience has been that one of the biggest challenges most companies face is getting their salespeople’s foot in the door and winning over difficult accounts.

In fact, I have found up to 80% of all new sales people struggle in their first year because they have trouble getting their foot in the door on prime accounts. And even sales veterans can experience problems getting appointments from time to time.

I don’t need to tell you this, you might have the best product or service in the world, but if your people are having diffilculty getting the appointment – it doesn’t matter.

As a favor, I would like to have just 5 minutes of your time to be able to explain how I can help your team dramatically improve their prospecting strategies and results.

I do look forward to chatting with you, I’ll give you a call on the morning of Friday Feb the 10th at 9 am. If this is not a convenient time to reach you, please email me back a better time for you and I will call you then!

with warm regards,

Kevin Boyle

Sales Trainer/Coach, Public Speaker and Author

Try it, you will be surprised at the kinds of responses you will get!

Increase your cold calling results, get more clients, earn more money, learn how to build rapport with strangers easily and effectively, and never experience cold calling rejection again!

By going here!

Kevin Boyle
Author / Public Speaker / Sales Trainer and Coach
“The Secrets to Sales Mastery”

ps – Did you enjoy this post? Do you have any tricks or tips on getting past the gatekeeper? Please feel free to add your comments!

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2 Comments »

  1. Hello!
    Very Interesting post! Thank you for such interesting resource!
    PS: Sorry for my bad english, I’v just started to learn this language ;)
    See you!
    Your, Raiul Baztepo

    Comment by RaiulBaztepo — March 31, 2009 @ 6:19 pm

  2. Really funny but true. That’s the attitude. In sales, many times you need to change your mind and write, or do things like this that make an impact to the customer. No body is expecting an email like this, and that’s the point.
    This is an example of How to create rapport very fast with a customer. Im sure, that when you call that customer, he will remember your email and the conversation will begin with a smile! :)

    Comment by Urban McUrban — October 1, 2009 @ 12:20 pm

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